RAW Travel conceived the concept of ‘Adventure in a Box’ - a product that invited their customers to enjoy a hike in Australia, along with nutritious hiking food. RAW Travel tapped into our creativity to make their new product line, RAW Tucker, visually appealing (super ‘grammable), sustainable, and uniquely Aussie.
We started by drawing on the existing RAW travel brand palette, we used a series of different colours and icons so their customers could easily differentiate between different meal options. The ‘Adventure in a Box’ isn’t just informative, it’s a keepsake (making it more sustainable than throw-away packaging). Our collaboration helped them reach local walkers and campers, generating income during a challenging time, all while celebrating local based travel options🏃♂️
